Logo, brand identity, stall signs and business cards created for a largely popular cakes stall, Jack's Bakery, in East London.
The idea behind the logo was to make a character out of Jack. This is because he is the main 'personable' selling point, as all the cakes on sale are baked by him and he also uses his own unique recipes.
Jack’s distinctive beard is featured heavily in the logo. This has in turn created a brand for Jack: ‘The Bearded Baker’.