Logo, brand identity, stall signs, website and business cards created for a largely popular cakes stall, Jack's Bakery, in East London.
With all cakes being handmade using Jack’s unique recipes, the founder is the main ‘personable’ selling point behind the brand, and so the concept for the logo was to make a character out of him. Jack’s distinctive beard therefore features heavily in the logo which has, in turn, created a brand out of Jack as ‘The Bearded Baker’.
The fonts and logo style were both designed to give a handmade and organic feel to the brand, while the striking blue and white colourway was chosen to be distinctive and stand out in the marketplace and online. Icons were generated to represent each product type on sale using the chosen handmade, organic style.