Peregrine Frozen Reptile Food Scale Chart Poster
I created a poster that displays and illustrates the entire range and sizes of Frozen Reptile Food that Peregrine Livefoods offer. This design uses a weight scale at the top and shows the weight of each species in different sizes and also details the exact weights of each size for each species.
The customer in-store can simply follow what weight size they require using the line down from the top. For example, if they need approximately a 100g animal, they can choose from either a Small Frozen Rat or Quail Large but everything else would be too large or small for their reptile and would be unsuitable.
Peregrine Livefood Scale Chart Poster
A basic rule for knowing which sized insects are correct for a pet reptile is by the space between their eyes. This was hard for pet shop workers to explain to their customers before, which was a large problem for many in the reptile trade.
I come up with this poster concept where the whole range is displayed (approximately) to scale in all the different sizes that Peregrine Livefoods offer. This is executed by using a ruler system that is printed to exactly to scale, with text below wording the range of sizes for each individual type of insect.