Peregrine Livefoods Frozen Reptile Food Scale Chart Poster
I created a poster to collate the vast range of Frozen Reptile Food that Peregrine Livefoods offer, in a digestible way.
The design clearly displays the varying weights and sizes available within each species and details which size is suitable depending on the weight of food needed by the reptile.
The customer in-store can simply select the weight of food needed by their reptile and follow the line down to discover which species and sizes match the requirements.
For example, if they need approximately a 100g animal, they can choose from either a Small Frozen Rat or Quail Large but everything else would be too large or small for their reptile and would be unsuitable.
Peregrine Livefoods Scale Chart Poster
A basic rule for knowing which sized insects are correct for a pet reptile is by the space between their eyes. This is hard for pet shop workers to explain to their customers and is a large problem for many in the reptile trade.
At Peregrine Livefoods, I came up with a poster concept to (approximately) display the whole range of insects to-scale in all the different sizes that they offer. This is executed by using labelling, a ruler system and pictures of insect varieties in a clear, easy-to-follow chart.
Both of these posters are hugely successful and I have received amazing feedback from many store owners throughout the UK for simplifying the whole process and solving a common problem that had been around for many years.