ProRep Life Series Substrates
The ProRep Life Series is an award-winning, UK market-leading range of reptile substrates that I designed to stand out from the shelves through the use of striking colours and species-specific imagery.
The release of these products was pivotal for Peregrine Livefoods as they increased revenue dramatically. Store owners loved the cleverly packaged, cohesive and colourful range that enhanced their displays in-store and made it much easier for customers to select the correct products for their pets.
These are part of the standard range from ProRep. Colours are purposefully selected to suit each range; for example, the clinical range uses white and light blue to emphasise cleanliness and hygiene. The gradient, logo positioning and fonts are all consistent to ensure brand recognition remains.
I created various POS material for ProRep, which includes roller banners, header boards, and A3 posters. These have been used in trade shows and in various pet stores around the UK.
ProRep Live Plant Care Booklet
Addressing a common issue that customers were having with identifying the correct set-up for different types of plant, I proposed the idea of a care booklet.
The ProRep Live Terrarium Plants booklet showcases the complete range alongside unique icons that illustrate whether a plant is suitable for desert, forest or desert / forest set ups in a clear and easy to understand manner.
This has been an extremely useful tool for store owners and end consumers and since its release, has increased sales two-fold.