I was tasked with creating an A6 booklet that displays all of the key information about what work The Springboard Charity does, which is to be handed out to their existing and potential business partners at events and business meetings.
This booklet collates all the key information of what the charity does and how it makes a difference to people’s lives, which includes key statistics, information on their programmes and events, beneficiary success stories and how prospective business partners can get involved.
As the existing branding was so dated, I also needed to freshen up Springboard’s brand. I used the same typefaces and colourways but updated the booklet with dynamic graphics for a more visually interesting and engaging look. This was very well received by Springboard and has been widely used to help bring in new business with prospective partners.
The new brand style has also been carried forward across all their marketing material collateral.