Branding concept for Froozy, a vibrant new smoothie and juice brand, covering everything from the logo and e-commerce website to product packaging, animations, social media visuals, and business cards.
The visual identity was designed to be as energetic and fresh as the product itself. The brand colours - orange, green, and white were inspired by the natural hues of fruit, creating a look that’s bright, playful, and instantly appealing. This palette, combined with dynamic illustrations, gives Froozy a fun, organic feel that stands out both on screen and on shelf.
At the heart of the brand is a bold, lively logo that captures the essence of blending fruit - fluid, full of movement, and packed with personality. The supporting illustrations of fruit elements were created in a hand-drawn, approachable style, helping to reinforce the brand’s natural, feel-good message.
Every visual asset was designed to be flexible and flavour-forward, allowing Froozy to easily showcase different smoothie blends and seasonal variations. Whether on packaging, social media, or digital platforms, the identity remains consistent, colourful, and full of life.