About Inspired In The City
An online blog founded by Sunna Naseer that shares inspiring, creative and thought provoking content.
My client was looking for a logo that would help her begin the transition from small blog to online magazine. I worked closely with her to come up with a logo that reflects both her personality and her brand.
The brand identity encompasses Inspired In The City's feminine, stylish and modern feel and the flower icon symbolises the bloom of creative ideas.
I received great feedback from Sunna who was extremely pleased with the results, and further commissioned me to create her business cards and media kit.
This media kit was designed to creatively collate key information about Inspired In The City, including: monthly stats, demographic and services. It will be sent out to brands when negotiating collaborations and help them understand Inspired In The City’s overall influence in the lifestyle industry.
I created the official Masterplug Pro-XT Brand Guidelines to implement high design standards and to ensure the branding stays consistent across all design mediums worldwide.
Masterplug Pro-XT is a global brand that offers market leading portable power solutions for the trade.
Logo, brand identity, stall signs and business cards created for a largely popular cakes stall, Jack's Bakery, in East London.
The idea behind the logo was to make a character out of Jack. This is because he is the main 'personable' selling point, as all the cakes on sale are baked by him and he also uses his own unique recipes.
Jack’s distinctive beard is featured heavily in the logo. This has in turn created a brand for Jack: ‘The Bearded Baker’.
ProRep Life Series Substrates
The ProRep Life Series is an award winning, UK market leading range of reptile substrates and I have designed 7 out of the 9 of the whole series.
These are created to stand out from the shelves by the use of striking colours and imagery, whilst also fitting in with the ‘Life Series' premium style.
These are part of the standard range from ProRep. Different colours are selected to suit each range; for example, the clinical range uses white and light blue to emphasise cleanliness and hygiene.
I created various POS material for ProRep, which includes roller banners, header boards, and A3 posters.
These have been used in trade shows and in various pet stores around the UK.
ProRep Live Plant Care Booklet
Addressing a common issue that customers were having with identifying the correct set-up for different types of plant, I proposed the idea of a care booklet.
The ProRep Live Terrarium Plants booklet showcases the complete range alongside unique icons that illustrate whether a plant is suitable for desert, forest or desert / forest set ups in a clear and easy to understand manner.
A selection of my Peregrine Livefoods promotional booklet designs.
These are produced for their (B2B) customers, which includes many well-known specialist reptile shops as well as general pet shops, wholesalers, zoos and rescue centres.
Biopod A2 Poster
As part of the UK launch for Biopod products in August 2017, I produced this A2 POS Poster for pet stores throughout the UK.
Logo and brand identity created for RumiSoft Consultants; a software development company founded in January 2018.
The client desired a logo that reflects their Pakistani heritage, hence the crescent moon and green colourway taken from the country’s national flag.
I created a super graphic within the crescent icon to add more dynamism and allow for a strong, distinctive brand style.
Peregrine Frozen Reptile Food Scale Chart Poster
I created a poster that displays and illustrates the entire range and sizes of Frozen Reptile Food that Peregrine Livefoods offer. This design uses a weight scale at the top and shows the weight of each species in different sizes and also details the exact weights of each size for each species.
The customer in-store can simply follow what weight size they require using the line down from the top. For example, if they need approximately a 100g animal, they can choose from either a Small Frozen Rat or Quail Large but everything else would be too large or small for their reptile and would be unsuitable.
Peregrine Livefood Scale Chart Poster
A basic rule for knowing which sized insects are correct for a pet reptile is by the space between their eyes. This was hard for pet shop workers to explain to their customers before, which was a large problem for many in the reptile trade.
I come up with this poster concept where the whole range is displayed (approximately) to scale in all the different sizes that Peregrine Livefoods offer. This is executed by using a ruler system that is printed to exactly to scale, with text below wording the range of sizes for each individual type of insect.
Luceco LED Bulb Product Packaging Design
This was a proposed design for Luceco, which is a major global LED lighting company. Everything was designed by myself, including new icons and the entire artwork adhered to the Luceco Brand Guidelines.
This is all 3D rendered by using Google Sketchup (CAD Software) and Luxion Keyshot (3D Rendering Software).
Masterplug Door Chime Product Packaging Design
These were mocked up using Google Sketchup (CAD software) and Luxion KeyShot (3D Rendering Software) for the new Masterplug Door Chime Range.
The designs are differentiated by the two colourways: grey for the basic range and purple for premium.
A project illustrating the children’s book ‘The Island of Adventure’ by Enid Blyton. This page shows a selection of the 54 illustrations created for the book.
My illustrations are collage based and combine cut outs with ink drawing and textured backgrounds. They are designed to look weird, scary and exciting to the young reader. The illustrative style created is intended to be distinctive by its freakish nature.
Peregrine Livefoods Newsletter Template Designs
I designed and coded the Peregrine Livefoods newsletter, livestock features and Peregrine Partners e-mail templates. These are all mobile responsive and coded so they can be edited on Mailchimp. I also supplied the imagery and put together the content for these emails.
Peregrine Livefoods Web Banners
Web banners created for all Peregrine Livefoods' key new products during the July - August 2017 period.
This booklet was created for Flowline Ltd to collate all of their Capability Statements. It includes details about all of the services that they provide for existing and potential new customers.
A unique and individual icon was created for each of their many services and used throughout the booklet.
Southampton Reptile asked me to get their whole shop front re-designed in late 2015. For this project, they requested using a wide variety of stunning reptiles in a rainforest background and that the windows are completely covered except for the main front door.
I met their requests perfectly and received a lot of great feedback. The storeowner stated that the design really stands out on the high street and has resulted in increased custom since it’s installation.
Birmingham Reptile & Pets
This window graphics design for Birmingham Reptiles & Pets is aimed to look dynamic and stand out on the high street.
They were very pleased with the end result as it was exactly what they were looking to achieve.