Giggling Squid Promotional Work
Giggling Squid is the UK’s largest Thai restaurant chain. I became their first in-house designer from October 2021 to July 2023 and I was solely responsible for designing all of the brand’s print and digital assets. During my time at Giggling Squid, I led on a major makeover of all of their brand as their visual assets were previously very inconsistent and did not look as high-end as their position in the market. The assets included in the brand refresh were brand guidelines, adverts, digital marketing, email design, flyers and in-restaurant POS. Some select examples are shown on this page.
Giggling Squid Brand Guidelines
The brand guidelines were created to implement the new and improved branding going forward. Throughout the guidelines, I introduced many new processes, such as how to use the illustrations, logo and typography correctly, and step-by-step instructions on how to update all existing print and digital assets.