Brand identity, e-commerce website, animations, stall signage, and business cards for the hugely popular baked goods stall, Jack’s Bakery.
With all cakes handmade using Jack’s original recipes, the brand’s personality is rooted to its founder. Jack himself is the heart of the business as it is his charm and character are what draw people in. That led to the idea of turning Jack into a brand mascot. His distinctive beard became the centerpiece of the logo, transforming him into The Bearded Baker, a playful and memorable identity that customers instantly connect with.
To reflect the handmade, organic nature of the bakery, the fonts and design elements were chosen to feel warm, tactile, and personable. The bold blue and white colour palette was selected to be fresh, eye-catching, and to stand out both on market stalls and online platforms.
I also created a set of hand-drawn icons to represent each product category, tying in with the overall crafted, homemade aesthetic. Whether someone’s browsing the website or walking past the stall, every touchpoint feels cohesive, bold and personable.