Lime Squeezy – Brand Collateral & Creative Projects
Lime Squeezy is the sister brand of Giggling Squid, created to offer a more relaxed, casual dining experience with iconic South East Asian dishes served fresh and fast. Originally launched as a restaurant chain, Lime Squeezy has since evolved into a delivery-only concept.
As part of my role at Giggling Squid, I was responsible for designing all digital and print assets for Lime Squeezy as well. This included everything from A-boards and flyers to menus, animations, and social content. My focus was keeping the brand’s bold, youthful energy front and centre, ensuring everything feels bright, friendly, and full of personality.
Lime Squeezy Kids Menu
One of my favourite projects was designing the double-sided A3 kids menu. The brief was to create something interactive and entertaining to keep little diners happy while they wait. I developed all the games, illustrations, and characters from scratch, making sure the design was as engaging as it was on-brand.
The menu includes a mix of fun activities - a maths-themed crossword, wordsearch, maze, and plenty of space for colouring in. The overall look is playful, vibrant, and easy for kids to navigate, whilst still feeling cohesive with Lime Squeezy’s brand.