The Virtual Race to Nicaragua
The Springboard Charity was due to hold its important Nicaragua trekking event in March 2020 but this did not go ahead because of the pandemic. The event was due to raise a record amount of income so it was a real blow when it was forced to be cancelled.
To help replenish some of the funds lost, the Virtual Race to Nicaragua allowed participants to collectively reach the 5,300 miles to Nicaragua from London, virtually.
I was tasked to create vibrant branding to reflect Nicaraguan culture that also has an outdoor challenge feel and look. I chose an Aztec theme to reflect the country’s heritage and created a bespoke Aztec pattern. The red and yellow colourway was selected for its Hispanic connotations and vibrancy, and the additions of texture and earthy tones were inspired by the outdoors element of the challenge.
Springboard Tennis Open
Logo, branding and a series of illustrations created for a proposal for a fundraising event called ‘The Springboard Tennis Open’.
This concept is designed to stand out on Springboard’s digital channels by using illustrations instead of images to capture the viewers attention and in-turn gain more sign ups to the event.
The Springboard Virtual Awards for Excellence
This virtual awards event recognised and celebrated the 2020 hospitality superstars who went above and beyond - showing amazing strength, resilience, generosity, creativity and innovation during the most difficult possible year.
The campaign needed to stand out in order to appeal to sponsors and guests as well as help drive entries. For this reason, I used a twist on Springboard’s design elements to give it a unique identity in a modern gradient style with an alternative main font.
The Masked Ball Brand Identity
The Springboard Charity’s ‘The Masked Ball’ was held on the 18th March 2019 as their annual fundraising event. I was tasked with creating a brand identity that would appeal to a new audience and reflected the venue and Venetian theme, whilst also having a unique, historical and premium look.
For this event I was solely responsible for all visual material produced before and during the event. This included the branding (logo, typography and brand colourways), email invitations, social media images, 24-page brochure and on-screen visuals.
The branding was very well received by Springboard and the event was also a great success, exceeding expectations and raising £50,585 for the Charity.